With this week’s update to the entire iPod lineup, many have been asking “Who are iPods even for these days?” Well, I worked the last 3 years managing an electronics department for Target, and have sold a lot of Apple devices over that time. Since Apple doesn’t break down demographics for who is buying each device, I thought I would share my experience.
It should of course be noted that I am just one person and my experience may not be 100% accurate with its representation of the market. After doing some quick mental math, it’s fair to say 5,000-10,000 Apple devices moved through my department in my tenure.
That’s quite enough to pick up some trends, so here we go.
Interesting perspective from a former Target manager on who’s still buying iPods in today’s age of smartphones.